Hello, my name is Fukukawa from Danjo Denim.

I produce denim products in Kojima, Kurashiki city, Okayama prefecture, known as the holy land of jeans. I have loved denim jackets since high school, and in 2017 I moved from Ibaraki to Okayama to start my own brand and continue to produce.

He also runs a YouTube channel with Kojima's sewing craftsmen,
Thanks to you, the number of subscribers has reached 50,000.

I mainly sell my products online, but on the handmade site creema , I have over 100 followers who follow me as an artist and I also receive product reviews.

Well, this time I thought about the price of our denim jacket. A denim jacket costs 26,000 yen. At Uniqlo, denim jackets are sold for 4,990 yen, so it seems expensive if you think about it normally.

Well, let's get started.

table of contents

• Reasons why it's a good deal
• Benefit 1: "You'll have to replace your items less frequently"
• Benefit 2: "Sleeve length adjustment"
• Benefit 3: "Improve your small talk skills"
• Benefit 4: "You're less likely to find yourself wearing the same fashion as other people."

• lastly

Why it's a good deal

Frankly speaking, Uniqlo's current products are excellent in both design and stitching. I think that because they can mass-produce, they can spend time and effort with people to pursue the finest details, such as patterns and fabrics. The prices are also low. However, I want to say loud and clear that " Even at 20,000 yen, it's a better deal than fast fashion products!" I'd like to introduce the key points.

Benefit 1: "You'll buy new clothes less frequently"

When you find a favorite piece of clothing, you will continue to wear it for a long time. As a result, you will need fewer clothes and be able to keep your clothing expenses down. Also, denim jackets are an item that you can wear for a long time by fading the color. I can still wear the denim jacket I wore in high school, and when I wear denim jackets, I rarely feel the need to buy new clothes.

Benefit 2: "Sleeve length can be adjusted"

Each item is made to order, from cutting to sewing, according to the customer's request (pattern order). Uniqlo may hem jeans, but they cannot adjust the sleeve length of a denim jacket. It is even more difficult to change the color of buttons or the fabric. However, at DANJO DENIM, we can do that for you.

On the other hand, I even think that the price of custom-made patterns starting from 20,000 yen is too low. The reason why I can achieve this is that

• Doesn't have employees
• The store doubles as a workshop and residence, so rent can be kept low.
• We do not outsource website creation, which keeps advertising costs down.
• The models in the product photography shoots are also photographed by themselves.
• We keep outsourcing costs down by creating patterns and cutting the fabric ourselves.

Simply put, we are able to offer these prices because we keep fixed costs and various other expenses low.

Benefit 3: "Improve your small talk skills"

Have you ever seen the face of someone who sews a fast fashion item? I don't think there are many clothes where you can see the face of the person who made them. Who designed and sewed that garment? "The person who sewed this moved from Ibaraki to Okayama because he loves denim jackets." This might be a good topic to start a conversation with someone you meet for the first time. You've just gained another drawer of small talk.

Benefit 4: "You're less likely to find yourself wearing the same fashion as other people."

This is also an advantage of small brands: production is small and customization is possible, so it is less likely that someone will have the same fashion as you.

lastly