Our YouTube activities will be featured on NHK Hiroshima's "connect" (April 22, 2022)

On April 22nd, the YouTube channel " Sew Baa, " of which I am a member, will be featured in a video on NHK Hiroshima's program " Connect " (Chugoku region only). Even if you are not in the Chugoku region, the channel will be available to watch on NHK Plus for about two weeks after the April 22nd broadcast, so I hope you will check it out. (Link to NHK Plus here )

Program name : Connect ("Rivalry Story: Denim Edition Okayama vs Hiroshima")

overview :
The Chugoku region's denim industry is a world-class competition. Due to its high quality, Japanese denim is used by world-famous luxury brands. Most of the denim is produced in Okayama and Hiroshima. These two rivals have used ingenuity and new technologies to further improve quality and added value, earning Japanese denim global acclaim. However, in recent years, the industry has faced challenges that threaten its very existence, including a decline in jeans demand and a drop in demand due to the COVID-19 pandemic. Furthermore, the global fashion industry is experiencing a wave of "sustainability," making it increasingly difficult to survive without environmental considerations. Companies in Okayama and Hiroshima are using their respective strategies to enhance value, leverage technology, and address challenges through sustainable initiatives. Rivals are also joining forces to take on the world. Through the latest examples from these two regions, we take a look at the Chugoku region's world-renowned denim industry.

Scheduled broadcast date:

• Main broadcast: Friday, April 22, 2022, 7:30 PM to 7:55 PM *Chugoku region (may vary by prefecture)
• Rebroadcast: Saturday, April 23, 2022, 7:30-7:55 *Hiroshima Prefecture only

Broadcast in Okayama Prefecture

• Main broadcast: 2022.5.13 (Fri) 19:30-19:55
• Rebroadcast: May 14, 2022 (Sat) 7:30-7:55

Broadcast in Yamaguchi Prefecture

• Main broadcast: May 21, 2022 (Sat) 11:15 AM